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  1.    Survey on Global Marketing Category Management
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    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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  2.    Benchmark on managing usage rights
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    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  3.    Survey on digital resource engagement with brand marketing
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    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  4.    IMC FORUM Meeting Overview Singapore May 2015
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    IMC FORUM Meeting Overview Singapore May 2015

     

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  5.    Integrated Agency Management
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    Integrated Agency Management

     

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  6.    Benchmark on Recommended Experiential Agencies in Mexico
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    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  7.    IMC FORUM Meeting Overview London April 2015
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    IMC FORUM Meeting Overview London April 2015

     

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  8.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  9.    Marketing in Africa Interim regional survey results
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    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  10.    Benchmark on supporting ecommerce with digital marketing
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    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  11.    Survey on digital investment trends and digital agency management
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    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
  12.    7 Deadly Sins of Marketing
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    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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Our upcoming events

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  2. It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.

    More information Register for this meeting

  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. Join us to explore TikTok’s latest generative AI products and what they mean for brands.

    More information Register for this meeting

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